The technological revolution has effectively created a new type of marketing known as inbound. To understand what is inbound marketing, an understanding of outbound marketing is needed.
But this is relatively simple because outgoing marketing is a type of sales promotion technique that we all know; traditional methods that attract attention include everything from letters you receive through your door to advertisements that you see on television or hear on the radio to annoying cold call telemarketing techniques.
Companies that adopt outgoing marketing adopt a buy, beg and bug approach – buy space to beg you to buy and in the case of callers the call bothers you if you don't. You can browse various online sources and find more about inbound marketing
Incoming marketing is the opposite of this – rather than disrupting potential customers with a direct approach, companies attract them and attraction is through something called content marketing.
This is the creation and publishing of content and media, focusing only on communicating with potential buyers, as opposed to direct sales.
The idea is that companies get their way by providing useful and interesting content to attract customers, and in the digital age, this usually means making customers visit their website.
Incoming marketing is about attracting customers and there are various methods to achieve this. One of the most common is blogging because the creation of an informative and educational blog will answer the questions of potential customers and in turn direct them to the company's website.
Modern consumers start their shopping experience online and hence keywords are very important, so companies ensure that they appear as close to the results of Internet search engines as possible.