Volkswagen’s identify change of U.S. ‘Voltswagen’ operations was April Idiot’s advertising prank, supply says

German automaker Volkswagen is not going to be altering the identify of its U.S. operations to Voltswagen of America in any case.

The information, which appeared to leak out on its U.S. media website Monday and was formally introduced in a press launch Tuesday, was a part of an elaborate April Fools’ Day joke to lift consciousness in regards to the firm’s all-electric ID.4, in line with an individual conversant in the ruse.

The corporate is anticipated to difficulty a follow-up announcement explaining the advertising technique by Wednesday morning, this particular person mentioned, asking to not be named. The Wall Avenue Journal reported the prank earlier Tuesday.

An unfinished model of the preliminary press launch went out briefly on VW’s U.S. media newsroom web site Monday morning earlier than it was taken down. Media retailers, together with CNBC, reported it as information after it was confirmed by unnamed sources inside the firm, who apparently lied to a number of reporters.

The discharge mentioned the identify change is anticipated to take impact in Could and known as the change a “public declaration of the corporate’s future-forward funding in e-mobility.” It mentioned Voltswagen shall be positioned as an exterior badge on all EV fashions with fuel automobiles having the corporate’s iconic VW emblem solely.

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