Xiaomi surpasses Apple to grow to be the world’s second largest smartphone maker

The Chinese language firm took 17% of worldwide smartphone shipments for the second quarter of 2021, behind Samsung’s 19%, Canalys mentioned in a report revealed on Thursday. In contrast with the identical interval in 2020, Xiaomi’s shipments jumped greater than 80%.

Apple ranked third, with shipments that accounted for 14% of the worldwide complete. Chinese language smartphone makers Oppo and Vivo adopted, with 10% every.

The Canalys report measures the variety of handsets producers promote to distributors.

That is the primary time ever Xiaomi took second place within the Canalys report. Within the first quarter of 2021 and for all of 2020, Samsung (SSNLF) and Apple (AAPL) had been the world’s high two smartphone manufacturers. In 2019, Samsung and Huawei topped the listing.
Changing into the No. 2 vendor on the planet is an “necessary milestone in Xiaomi’s historical past,” Lei Jun, founder and CEO of Xiaomi, mentioned in a letter to employees on Friday.

“However the celebrations now, I need to ensure we will preserve our second place steadily and firmly sooner or later,” he mentioned.

Xiaomi’s inventory surged practically 5% in Hong Kong on Friday.

Xiaomi’s world growth and its retail technique — it desires its on-line and brick-and-mortar places to work extra seamlessly collectively — drove its development in shipments within the second quarter, the corporate mentioned in a Friday assertion.

Canalys analysis supervisor Ben Stanton additionally mentioned within the report that Xiaomi is “rising its abroad enterprise quickly.”

Throughout the second quarter, Xiaomi’s shipments elevated greater than 300% in Latin America, 150% in Africa and 50% in Western Europe, based on Canalys.

The Chinese language smartphone maker remains to be largely concentrating on budget-minded shoppers, Stanton mentioned. In contrast with Samsung and Apple, Xiaomi’s common promoting worth is round 40% and 75% cheaper respectively, he added.

“All distributors are preventing onerous to safe element provide amid world shortages, however Xiaomi already has its sights set on the following prize: Displacing Samsung to grow to be the world’s largest vendor,” Stanton mentioned.

The corporate additionally acquired an enormous enhance from an enhancing world economic system, Canalys added. The vaccine rollout has introduced some nations nearer to normalcy, and individuals are spending extra money once more. Within the second quarter of 2021, world smartphone shipments elevated 12%, the analysis agency mentioned.

Stanton anticipated {that a} main precedence for Xiaomi this 12 months can be to promote extra of its high-end units, such because the Mi 11 Extremely.

“However it is going to be a tricky battle,” he mentioned, as rivals resembling Oppo and Vivo share the identical goal.