Confessions of a HubSpot Accomplice: Social Media Version

Confessions of a HubSpot Accomplice: Social Media Version


As skilled HubSpot companions, we have had the pleasure of working with shoppers from all around the world to assist them elevate their social media methods. Through the years, we have gained useful insights into what works (and what does not) on the subject of social media advertising and marketing on HubSpot, and we wish to share that information with you.

On this article, we’ll be sharing a few of our confessions as a HubSpot accomplice and insights about social media advertising and marketing, so you may obtain your social media targets in 2023 and past.


Confession #1: There are some limitations to what HubSpot can do

This may come as a shock, particularly as we stay and breathe HubSpot, however allow us to clarify. If you end up juggling a number of social media platforms, individually posting on every platform natively, and struggling to maintain up with the calls for of social media advertising and marketing then HubSpot is the right centralised platform for you. 

It’s an incredible answer for accessing and managing all of your social media accounts in a single handy place so you may publish, monitor and optimise.

HubSpot can do all the things you may ever need with social media, properly… practically. You completely can entry knowledge and insights that will help you enhance your social media efficiency. However allow us to be utterly clear, you may’t:

  • Edit your profile’s bio, header and picture
  • Submit movies to private LinkedIn profile accounts 
  • Connect with Tik Tok or Pinterest
  • Submit paperwork to create swipeable PDF posts
  • Schedule ‘first feedback’


Confession #2: You’ve received to commit a while too

Our subsequent confession comes after an enormous change on this planet of social media advertising and marketing, with group constructing taking centre stage. In keeping with current research, a whopping 9 out of ten entrepreneurs now imagine that on-line group constructing is important for achievement in 2023.

And here is our confession – it is not sufficient for us to only publish in your behalf if you wish to obtain this success. It’s worthwhile to commit a while and begin conversations and become involved. It’s worthwhile to preserve monitor of your followers and feedback so you may construct out that group. 

That is the place HubSpot’s monitoring streams come in useful. With this instrument, you may simply preserve tabs on interactions equivalent to likes and feedback throughout completely different social media platforms. And, should you’re inquisitive about what your rivals are as much as, HubSpot even allows you to create customised monitoring streams only for them!

Wish to know the right way to construct a competitor monitoring stream in HubSpot? Check out this HubSpot Hack.


Confession #3: Not all the things will go viral, and that’s okay

The strain to go viral sits on each marketer’s shoulders and the truth is it received’t occur to everybody (in actual fact, it in all probability received’t occur for many corporations), particularly within the B2B world. You are able to do all the things proper; you understand your target market, you’ve invested time into constructing a group and also you’ve optimised for search however it nonetheless flops.


So what are you able to do?

  • Repost it once more utilizing the HubSpot scheduling instrument and take a look at once more at a distinct time
  • Check completely different hashtags to ensure you’re utilizing the most effective key phrases, and retaining on high of the developments in your viewers
  • Share to a distinct platform utilizing HubSpot’s cloning instrument to see if it resonates with that viewers higher
  • Flip it into a brand new format like video, carousel or an infographic
  • Analyse what’s working by utilizing the income attribution reporting in HubSpot
  • Strive a distinct tone – for instance, should you’re caught in a rut with the same old sort of ‘Learn this information to search out out x,y,z’ format, attempt a extra conversational tone as a substitute
  • Slightly than posting the hyperlink within the publish, attempt including it into the feedback (LinkedIn usually prefers this and is extra prone to present your publish)


Confession #4: For those who’re after ROI, you may not get it

Attempting to show ROI on social media is usually a battle for even probably the most seasoned advertising and marketing skilled, and it’s the primary request we get when working with new shoppers. 

Why is it historically so troublesome to measure? For these utilizing siloed advertising and marketing channels, you may’t monitor and attribute conversions to particular social media campaigns. That’s why utilizing a centralised instrument like HubSpot is important. HubSpot will mechanically change the hyperlink in your publish to a trackable URL so you may see which campaigns are delivering probably the most worth, and which of them could have to be tweaked or optimised for higher outcomes.

That’s why for many who insist on carrying on posting natively, we have to confess… you may not be capable of show ROI. 


Confession #5: It’s worthwhile to work with knowledgeable

To essentially get probably the most out of your social media platforms, you want skilled professionals who do that day in and day trip. When selecting a accomplice to work with to your social media technique, take into consideration the next:

  • Are they acquainted with the instrument you wish to use? 
  • Are they taking the time to get to know your model?
  • Have they got proof of the success of their methods?
  • What platforms do they specialize in?
  • How usually will they convey metrics and successes?
  • How do they keep updated with developments?

It goes with out saying then that social media advertising and marketing is usually a highly effective instrument to develop your corporation and attain your target market, however it’s not with out its challenges. As a HubSpot accomplice, we have seen firsthand the restrictions of the platform, the significance of group constructing, and the battle to show ROI. Nonetheless, with dedication, creativity, and the assistance of skilled professionals, you may obtain your social media targets and drive actual enterprise outcomes. So, take these confessions as classes realized and apply them to your individual social media technique to make 2023 your greatest 12 months but.

If you wish to take your social media advertising and marketing to the subsequent stage, do not hesitate to get in contact with us right this moment. Allow us to assist you to unlock the total potential of HubSpot for social media.



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