Website promotion should include a branding strategy that follows the promotion trend. Follow the leaders and rock your way to a happy outcome.
Website promotion is an indispensable tool in crafting your branding strategy. It doesn’t matter if your website is promoting products that are sold offline or online – what matters is that your customers are online and your brand must move with them.
The Jell-O Kraft brand has been around since the late 1800s, and has gone beyond branding to become a mainstream brand. However, this mega-brand continues to increase its budget for website promotion. Using website promotion in your branding strategy is critical to building website recognition and customer loyalty. Out of mind.
Jell-O marketing tests show that online marketing increases offline sales by 7.5 percent and is much more cost-effective than traditional advertising. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi. Through extensive statistical data, they also confirm that online promotion contributes significantly to brand stickiness.
The 100-year-old mega-brand is happily rocking and rocking through SEO, SEM, promotional videos, giveaways and coupons, advergaming, and user engagement techniques. Jell-O specializes in following promotional trends.
H&R Block is the last brand you see unless you see wobbles and wobbles – but the brand is chirping instead of rocking. H&R doesn’t just use search engine optimization (SEO) and search engine marketing (SEM) – they tweet every day. The H&R brand is also heavily involved in social media promotion with MySpace, Facebook, YouTube, Second Life, and using widgets for website promotion.
They reported a 51% increase in brand awareness, and a 171% increase in the recognition of their website presence among their target audience. All this happens with 0.5% of their marketing budget. Starbucks also uses Web 2.0 and social media to promote their brand and website.
In fact, they reported an 112% increase in brand engagement with online website promotion. Both H&R Block and Starbucks found that online marketing and promotion activities were much cheaper than traditional methods.
The value of using website promotion in your website branding strategy should not be underestimated. McDonald’s test marketing is a great example. French fries in a McDonald’s wrap reportedly taste 77% better than the same fries in a generic wrap. Even carrots in children’s diets fared 54% better. Analyze your website. If you’re just another website selling software, separate yourself. Develop personality.
Tag yourself with a story. Social websites respond to people, not companies. Create a logo with images and text. Make sure this is in your email promotion. Have the same text in PPC, Adsense or other text based ads. Make jingles. Include this with videos and social website promotions.
There’s no law that says software shouldn’t use fun website promotions. Look for branding and marketing inspiration outside of your industry. Subaru made a promotion with a swaying sumo wrestler.
Website promotion bobbing and bouncing with moving trends has created a benchmark for online strategic growth. Your branding strategy should include an online presence that leads wherever your users go. Happiness is a value. The cost efficiency and brand effectiveness of website promotion have been established by movers and pioneers. Get your website promotion strategy rocking and rocking now, and you’ll be laughing at your return on investment.